Secret Ingredient in Successful Hiring: Employer Branding

In today's dynamic IT job market, the notion of employer branding has gained significant prominence: companies are looking for different approaches when it comes to enticing top IT talent to work for them. In this article, we offer you to discover the meaning and importance of an employer brand in the hiring process and also suggest a few insights on how to grow it.

First things first

In simple words, an employer brand is how candidates and employees perceive your company as an employer. It stands for the unique identity, values, and work culture that differentiates you from any other company. Ideally, it's not just in words – it is a genuine representation of the company's uniqueness and its values.

What’s hiring got to do with it?

When it comes to hiring, it's essential to remember that the candidates evaluate your company just as much as you evaluate them: they actively research companies they apply to, read reviews online, sometimes even contact past employees. Everyone wants to work for a company with a healthy ambience, non-toxic management and colleagues. And your strong employer branding will come very handy here.

A solid employer brand can impact the hiring process: it shapes how potential candidates view your company and influences their decision to apply for a job or accept an offer. If a candidate finds out that you provide a positive work environment, competitive benefits, and career growth opportunities, they may be more inclined to accept a job offer, even if the compensation package is slightly less beneficial compared to other offers.

More benefits:

  • The IT market has been (and probably will always be) the candidate's market. It means that experienced C-suite professionals choose companies to work for, not otherwise. Here, your vigorous employer brand could help you to draw the attention of the best IT specialists.
  • In the IT market, an employer is never safe. Employee retention is extremely important too. A robust employer brand helps to make IT specialists feel like they’re a part of something and lower the possibility they will leave you.

Significance of employer brand for Startups

Another misconception about employer branding is that it's only relevant and beneficial for larger companies. However, this belief couldn't be further from the truth. In fact, employer branding holds immense significance for startups, and one could argue that it becomes even more critical for their success.
Startups face unique challenges in the hiring process, particularly in the competitive tech industry where skilled IT professionals are in high demand. Unlike larger organisations that are well-known among job seekers, startups often lack the same level of visibility.
A well-developed employer brand can come very handy here. It’s also good to remember that Rome wasn’t built in one day: building an employer brand is a meticulous process. Share your company culture, vision, innovative thoughts, and diversity standards. Think about peculiar ways you can attract IT talents, make an emphasis on the innovative and dynamic environment that startups typically offer.
We at Lucky Hunter understand the challenges that startups face in hiring. That is why we created a special offer for startups. Learn more about our tariff for startups.

More benefits:

  • Competitive Edge
    Startups often encounter challenges when competing with larger, more established organisations for top talent. A robust employer brand allows startups to differentiate themselves and attract ambitious individuals who are drawn to dynamic opportunities.
  • Talent Attraction
    Startups frequently encounter difficulties in gaining visibility. A well-designed employer brand can spark intrigue and curiosity among potential candidates, motivating them to explore career opportunities within the startup.
  • Long-term Impact
    By establishing a positive employer brand early on, startups can lay the groundwork for future success. As the company expands, it will already possess a reputation as an attractive employer, aiding in the recruitment of top talent during periods of growth.

4 steps to reinforce your employers brand

  • 1
    A positive candidate experience is integral to crafting an employer brand. From the first contact to the job offer, every candidate should receive respectful communication. Address concerns, reply to reviews and provide feedback even for candidates you didn’t select – maybe some years later you will try to hire them again, and long-lasting experience will definitely help.
  • 2
    Online Presence
    The significance of an online presence in employer branding cannot be overstated. To effectively communicate your company's values and mission, there are several essential tools at your disposal: a compelling website, an engaging blog, and active social media platforms. It is crucial to ensure that your content portrays your company as a place run by people, not just a soulless machine. After all, people work with and for people, so appealing to the human side is key.
  • 3
    From employees to candidates
    Foster a culture where employees actively promote and embody the employer brand. When employees are content and engaged in their roles, they are more inclined to share positive experiences across various platforms like social media, professional networks, and employer review sites.
  • 4
    Work with reliable partners

    When you delegate the recruiting process to an external agency, it becomes imperative to ensure that they care about preserving and enhancing your company's employer brand. Any missteps or negative experiences during the hiring process can lead candidates to associate those issues directly with your organisation.
Look for a reputable agency like Lucky Hunter. :) We treat our clients like partners and respect and enhance their HR brand. See what our clients say about us

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Alexandra Godunova
Content Manager at Lucky Hunter
Focusing on a diverse range of topics including talent acquisition strategies, employer branding, workplace culture, leadership development, and industry trends. With her extensive knowledge, she delivers engaging content that helps businesses thrive in the competitive landscape of today's job market.

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