According to Betterteam, a job publishing software company, 59% of employees said that the reason for choosing their current organization was their social media presence. Almost all your ideal candidates may be using one or more social media channels, including Facebook, Instagram, Twitter, LinkedIn, etc. Hence, it is only wise to leverage these platforms to attract top talent.
Social media channels allow you to consistently stay in front of your potential candidates with meaningful and engaging content. They also help you measure the response from your audience to see what works well and manage the content accordingly. Moreover, you can promote your social media content to get a wide reach.Here are a few tips to help you leverage social media for recruitment: