All candidates are different, with different preferences, goals, and important parameters for choosing an employer. Therefore, when presenting a vacancy, do not rush to always focus on the same thing, think about what could motivate a particular professional: for someone it will be interesting non-standard tasks, for someone — the scale and innovation of the product, or the chance to gain experience in an international team.
We often write that a recruiter should be a bit of a psychologist :) During the initial interview, listen carefully about the candidate's experience, what they would like to see from a potential employer and what criteria play a vital role for them. This will help you navigate what it makes sense to focus on in the first place to ignite the professional's interest in the position.